TV script (30 second)
Vision: Our mid-to-late-thirties man, in white boardshorts, walks towards us along a tape measure. He’s heavy around the middle and, with every step forward, he looks heavier and unhealthier.
Audio: Man: With Life so busy, you don’t even notice how much unhealthy stuff you eat or how inactive you’ve become…
Vision: At the 100cm to 102cm mark, he stops and bends over to catch his breath.
Audio: (puff puff)
Vision: He then stands back up, empowered to make a change.
Audio: But, from today, I am going to turn my life around….
Vision: With this life-affirming statement, our camera swings around in perfect timing as he turns around, to walk back down the tape measure.
Vision: Cut to a full frame graphic: It’s never too late to start taking steps
Audio: Female voiceover: It’s never too late to start taking steps.
Vision: As he walks down this descending tape measure, the numbers on the tape measure fade away as he starts losing the weight (down to 96cm-97cm) and looking healthier. He starts power-walking.
Audio: Man: I’m going to start by finding time for walking…
Vision: Graphic: Aim for 30 minutes or more physical activity every day
Audio: Female voiceover: Aim for 30 minutes or more physical activity every day.
Vision: When we come back to him, he crunches an apple.
Audio: …and, by eating better, I’ve actually started feeling better.
Vision: Graphic: 2 serves of fruit and 5 serves of vegetables a day can improve your health
Audio: Female voiceover: 2 serves of fruit and 5 serves of vegetables a day can improve your health.
Vision: Graphic: What measures will you take?
Audio: What measures will you take?
Vision: We add the web address, australia.gov.au/MeasureUp plus Australian Better Health Initiative: A joint Australian, State and Territory government initiative
Audio: Go to Australia dot gov dot au slash Measure Up.
Vision: Govt attribution: Authorised by the Australian Government Canberra. Spoken by M.Cullen and M.Main
Audio: Authorised by the Australian Government, Canberra.