TV script (60 second)
Vision: We see a 20-something man in white boardshorts walking towards us along a tape measure painted on the floor, starting at 84cm. He ages a little as he walks along, getting heavier around the middle with every few steps until his waist is around 92cm.
Audio: Man: You know how it is… you settle down… put on a few kilos… but I’m not worried.
Vision: Cut to a full frame graphic: 1 in 2 Australian adults is overweight.
Audio: Voiceover: 1 in 2 Australian adults is overweight.
Vision: His young 3 yr old daughter (in white t-shirt and shorts) and his wife (85cm waist circumference, dressed in white t-shirt and shorts) comes in from the side. He picks the daughter up affectionately, then puts her down again and she runs out of frame. His waist is around 96cm at this point.
Audio: Man: Then you have kids… life gets busier, you let yourself go a bit… I’m not worried.
Vision: Cut to a full frame graphic: Unhealthy eating and drinking and not enough physical activity can seriously affect your health
Audio: Voiceover: Unhealthy eating & drinking and not enough physical activity can seriously affect your health.
Vision: The girl (now ten) runs in, touches him and says “Tip. You’re it, Dad!” then races past the camera. Our man tries to race after her, but only goes a few steps before being out of breath.
Audio: (Puff puff)
Vision: Graphic: Show male and female tape measures with ‘risk range’ measurements highlighted for each (in black type).
Men - 94cm increased risk, 102cm greatly increased risk
Women - 80cm increased risk, 88cm greatly increased risk
Measurements may vary depending on your ethnic background. Details at australia.gov.au/MeasureUp
Audio: Voiceover: For most people, waistlines of over 94cm for men and 80cm for women increase the risk of some cancers, heart disease and type 2 diabetes.
Vision: By the time he’s 100cm to 102cm around the middle, he stoops over to catch his breath.
Audio: Man: But when I first realised it was affecting my health…
Man (to self): …well, yeah, I got worried.
Vision: Cut to a full frame graphic: The more you gain, the more you have to lose
Cut back to our man as he looks at the measurements behind him, then at his daughter.
Audio: The more you gain, the more you have to lose.
Vision: Super the tape measure device question mark with How do you measure up, plus website australia.gov.au/ MeasureUp
Audio: To find out how you measure up, go to Australia dot gov dot au slash MeasureUp
Vision: Australian Better Health Initiative: A joint Australian, State and Territory government initiative.
Vision: Govt attribution: Authorised by the Australian Government, Canberra. Spoken by M.Cullen, T.Coupland. and M.Main
Audio: Authorised by the Australian Government, Canberra.